#GONUDEBUTBETTER
Meet the Founders
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Our Mission
Welcome to NUDESTIX, the all-natural, easy-to-use makeup brand that’s perfect for getting the ultimate nude glam on-the-go. We believe a natural makeup look is the perfect fit for any face; we’re all born with our own unique look and natural beauty, so why cover it up with heavy layers of makeup? A touch of color here and a subtle sparkle there is enough to bring out our finest features; so, OUT with the huge makeup collections and IN with our natural makeup sticks for your face, eyes and lips.
NUDESTIX is a collection of foolproof makeup crayons that take care of all of your glam needs, leaving you with a fresh-faced, no-makeup makeup look that lets your natural beauty shine through. Enriched with skin care vitamins, antioxidants and natural moisturizers, each multipurpose NUDESTIX pencil is packed with the best ingredients and all of the goodness you need to #GoNudeButBetter.
Our Promise
The best part about our natural beauty brand is that it’s 100% guilt-free! At NUDESTIX, we believe a huge part of maintaining a truly natural makeup look is using all-natural ingredients. We know how much our #BabeBosses value a clean makeup routine; that’s why we make sure all of our products are paraben-free, preservative-free, gluten-free, cruelty-free and totally vegan. Plus, our tin packaging is not only chic and made for the makeup lover on-the-go with a built-in mirror, but it’s also totally reusable — perfect for every eco-conscious #BabeBoss.
Our promise is to deliver the best natural beauty products by using clean, non-toxic formulas without sacrificing the quality, look or feel of your makeup. Wave goodbye to unnecessary chemicals and say hello to a clean, vegan makeup brand that you can feel great about.
Meet the Frankels
Meet Jenny, Taylor and Ally Frankel, the chic, savvy, female founders of Nudestix.
Meet ally
Ally, Co-Founder and Chief Inspiration Officer of Nudestix, is the spirit of Generation Z and understands the need for natural makeup in the current age of sustainability. The younger Frankel sister is drawn to effortless, easy-to-use, cruelty-free cosmetics that accentuate natural beauty.
Ally has her finger on the pulse of what the younger generation is looking for in a makeup routine and serves as the social media voice behind Nudestix, all while attending college!
Meet taylor
Taylor, Co-Founder and Chief Inspiration Officer of Nudestix, embodies the easy-going ideals of the millennial generation that are after a no-fuss, natural look — think three products in three minutes so you can easily hop from a business meeting to happy hour with your girls.
Beauty is a big part of Taylor’s lifestyle and she created Nudestix so that every generation could opt for a nude, natural makeup look.
Meet jenny
Jenny, Founder and President of Nudestix, is a chemical engineer with over two decades of experience developing beauty products. In her 20 years working in the cosmetics industry, Jenny has worked as a product developer for MAC — creating some of their most popular products like Lipglass and Studio Fix Foundation — and co-founded the successful makeup brand Cover FX before going on to create Nudestix with Taylor and Ally.
Drawing from her experience in the cosmetics industry, Jenny realized that cosmetic users of all ages and skin tones crave sleek, modern and natural beauty products that complement a fast-paced, busy lifestyle. She first noticed the demand for swipe-and-go makeup sticks when she realized that Ally and Taylor seemed to gravitate towards products that allowed them to spend less than 10 minutes on makeup in the mornings. They both built a modern makeup routine that accentuated their natural features and didn’t cause their makeup bags to overflow.
In the spring of 2014, Jenny launched Nudestix with makeup crayons that are perfect for the beauty lover on-the-go.
In front of the camera, they wear many faces; in everyday life, they go for all-out natural beauty, opting for that “my face but better” look with only a few touches of color for that subtle hint of glam.
Having worked with some of today’s best makeup artists and photographers, the Frankels pooled their industry know-how with their no-makeup makeup lifestyle to create Nudestix.